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Host an employee giving campaign

Tips for Hosting a Successful Employee Giving Campaign

UWHC continues to work toward our mission, as well as support our partner programs, through the generosity of employees who choose to give a small amount out of their paycheck every month. Employee giving campaigns, through payroll deduction, are the bread and butter of our annual operational funds each year.

If your business doesn’t already participate, it is not too late! Pick up a campaign in a box and other campaign materials, to host one in your own workplace. Dozens of businesses host successful campaigns. There are many ways to encourage employee involvement.

Here are a few tips to running a successful campaign:

  • Promote United Way. Circulate the message internally. Send emails, hang posters, hand out flyers, talk to coworkers, wear your Live United shirt on casual days. Engage their interest and get them excited to be involved.

  • Utilize United Way resources. Have a United Way representative speak to workers. Utilize materials including brochures, resources, website, and handouts.

  • Host a kick-off event such as an informational breakfast, office social, Team Up for Our Community, or end-of-day snack.

  • Plan informational sessions about United Way. Plan for a time that is suitable so that many people can attend, either after work, a lunch and learn session, before, during or after a staff meeting. United Way representatives are available to speak to groups, as well as provide materials for facilitating an informational session. A planned community/agency tour can be arranged as well.

  • Give a concrete example of cost vs. return. For example, "Giving $5 a week, the cost of a gourmet cup of coffee, can purchase 15 early learning books for our Born Learning program.  

  • Offer a small incentive for making a contribution/pledge. Run a friendly competition between departments or between neighboring businesses, make a game of it, host a raffle for those who participate, set up a thank you breakfast or luncheon, or have the CEO flip burgers, wear a crazy outfit, wash cars, or serve breakfast to contributors.

  • Set a goal and make it visual. Use a thermometer poster to track progress. Send updates in the daily/weekly emails or newsletters from the CEO.

  • Be sure to show appreciation for contributing. Recognize contributors. Host a thank you reception, give a small thank you gift or send a card. Let contributors know how much good they are doing in the community and how much it is appreciated. 

  • Raise additional funds by hosting small fundraisers. Host a raffle, pizza party, bake sale, silent auction, jeans day, hot dog/hamburger sale, set up a change jar, or host a t-shirt sale. This is inclusive of those who may want to give extra, or want to give but may not be able to participate in payroll deduction.

  • Choosing to host an employee giving campaign should not be boggling. United Way staff and representatives are fully equipped and ready to provide support,materials and answer questions. Call 512.353.1420 or email unitedway@uwhays.org for more information